Email Marketing Understood

The EMU Podcast

The EMU podcast dives deep into all topics in the email and digital marketing world that you wish you knew better. EMU stands for Email Marketing Understood, and we talk about everything from strategies and the creative process, design, project management, data/machine learning, predictive intelligence, and basically everything that’s crazy technical in the world of email today. This podcast is for the technical marketer out there that’s trying to understand all the complexities related to modern digital and email marketing. Technical, strategic, and creative - this is it - this is where we will talk ALL THINGS email.

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Episode 9

How A GOOD Email Calendar can Save Your Team HOURS of Pointless Meetings | Episode 9

Does your brain melt every time you look at your email calendar? We’ve seen the calendars, we’ve counted the brain cells — it’s not pretty. Jordan and Ryan talk about how a GOOD email calendar can save you and your team TONS of time, from tedious correspondence to pointless meetings - you know what we're talking about.

The good news is that we've developed an AMAZING email calendar, and IT'S FREE. So scoop up that grey matter and say hello to the EMU calendar, a tool designed for digital marketing teams that simplifies the email scheduling process. A good tool can make or break your email marketing operation, that’s why we’ve designed a simple and intuitive calendar scheduling tool that makes the process of email scheduling and documentation easy for the whole team.

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Episode 8

Black Friday, The Super-Bowl of Email Marketing | Steve Douglas, CEO of Avagate | Episode 8

On this episode of the E.M.U. Podcast, Steve, and Jordan talk about what an email marketing strategy looks like for the Black Friday season. What's the right way? What's the wrong way? And how you can cash in on ALLLLL that engagement you've received that hasn't converted into sales yet. Listen in! E.M.U. - Email Marketing Understood.

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Episode 7

Do Your Email Marketing Design Tools Work For You? | Episode 7

What about DIY software solutions? People on the technical side often have custom tools, home-brewed software, and specific processes. Ovi Demetrian, Founder of Blocks Edit Email editor talks about why using enterprise-grade email tools can streamline your process, and they're more affordable than you might think.

Jordan and Ovi also tackle a frustrating question from the ever-popular #emailgeeks Slack channel that you won't want to miss.

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Episode 6

Email Editors Vs. Builders and What's Right For You | Episode 6

The convenience and simplicity of WYSIWYG editors are almost always at the cost of data richness, while more complex options are at the mercy of a marketing team's coding skillset (black-belt). There’s a lot of options when it comes to email editors and builders. What are the pros and cons of email editors today? Ovi Demetrian, Founder of Blocks Edit Email editor talks about navigating the landscape of the many tools available and outlines how to identify the right one for you.

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Episode 5

What It's Like Working With A Digital Marketing Contractor | Episode 5

What's the best way to work with a digital marketing contractor? Troy goes into the details of how, why, and when you should engage a contractor for some special re-tooling of your digital marketing plan.

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Episode 4

Retooling Your Email Marketing Team - Contractor Vs. FTE | Episode 4

NIGHTMARE SCENARIO - your email marketing guy just quit, all the strategy and documentation only existed inside their brain, and you couldn't send an email even if you wanted to. What should you do? What are your options? Troy Gembecki dives into the nitty-gritty on this episode of the EMU podcast - email marketing understood!

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Episode 3

Email Marketing Tools You Didn't Know You Needed | Episode 3

Sometimes the right tool can make all the difference. Steve outlines several free email marketing tools and strategies that can drastically increase productivity for email marketing operations.

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Episode 2

How can Big Data & A.I. Be Used In Email Marketing? | Episode 2

Artificial Intelligence has been a buzzword for a while, but how can you leverage it in email marketing, and why would you? AI and much much more in this episode of the Email Marketing Understood podcast.

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Episode 1

What Is E.M.U. | Episode 1

In this episode, Steve and Jordan talk about the evolution of email, where it's come from and where it's going, what not to do at an email conference, and why your companies email marketing is a big freaking deal.

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Episode 0

Introduction To E.M.U.

This Episode 0 is an intro to the podcast by CEO and Founder of Avagate, Steve Douglas.

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